Calla is a mobile application that allows customers to easily order and receive high-quality, fresh flowers and arrangements at their doorstep. The app aims to bridge the gap between traditional floristry and the digital world, providing a seamless, convenient, and delightful experience for customers.
By understanding users' pain points and frustrations, we can identify key opportunities to develop a seamless and user-centric flower gifting platform, ultimately driving revenue growth, increasing customer loyalty, and setting a competitive edge in the market.