The goal was to design a logo that captures the essence of the company’s high-quality, sophisticated table linens, conveying a sense of calm, elegance, and organic flow. The design needed to reflect the delicate nature of fine textiles, the beauty of soft textures, and the gentle rhythm of shared meals, using a water drop metaphor to suggest both purity and fluidity, while also implying the light, absorbent qualities of quality linens.
The logo achieves its goal through softly rounded, pastel-colored water droplets that gently spread, symbolizing purity, fluidity, and the delicate nature of fine table linens, while also emphasizing the elegance and high quality of the product and conveying a sense of calm, sophistication, and organic flow.
